4X About Us

Companies able to measure & track the ROI of listening to customers

Have operational data integrated with customer feedback

Say their customer feedback is linked to business outcomes

At 4Xperience™, we create long-term sustainable solutions. Solutions that are tangible, actionable, and designed to propel businesses forward.

We combine the ethos of human-centric design with our groundbreaking 4X Method™ to help businesses navigate their growth journey, making the transition smoother and more sustainable. We’re the behind-the-scenes magic trusted by many global brands, providing them with the roadmap they need to thrive.

The founder, Cory Davison, spent years in leadership roles and she got tired of getting canned and piece-mealed advice from “the experts” who didn’t really understand what it was like to be in her shoes. She also experienced the internal challenges to get alignment among teams, executive buy-in, measure results and the change management required to create an exciting culture that rows in the same direction - towards customer loyalty and exponential growth!

That’s why she created the 4X Method™, designed to align the key areas that have the greatest impact on the customer journey and the company’s growth- Customer CX, Employee EX, Brand BX and Product PX experience.

Our customers begin to reap the benefits of the 4X Method within the first three months of implementing the 4X Method!

“Within months you gave us the synergy and clarity we needed to drive collaboration and growth.”

“It’s exciting to see in just three months so much alignment and visibility into what each team is doing - we are all speaking the same language and this makes our QBR (Quarterly Business Reviews) so much easier.”

Author, The 4X Method - Your Blueprint for Business Growth

Founder of 4Xperience, Cory embraces many fancy titles — service design sorcerer, market research maven, 4X Method maker, design thinking diva… and some have even called her the unicorn whisperer.

Cory is on a mission to break down silos and align your SaaS teams to deliver a human-centric customer experience — one that accelerates the growth that’s essential for your transition from teenager to tech unicorn.

Going deeper

It was through her roles as an internal market researcher and (now recovering) consultant that she realized cross-functional teams were all trying to achieve a critical understanding of the customer. Yet, they weren’t talking to each other.

After several years of coaching companies through this disconnection, she created The 4X Method to bring alignment and put customers, users and employees at the center of innovation, design, and execution processes.

Earning trust

Cory has worked alongside companies in industries ranging from SaaS and manufacturing to Fintech, mining and automotive. And she’s trusted by global brands including Benevity, Shopify, SMARTBoard, Teck Resources, Toyota, Visa, and more to deliver (and implement) the roadmaps that drive results.

Doing the real work

If you’re like many high-growth SaaS companies, you’ve hired expensive consultants. The “suits” show up months later to present a cookie cutter strategy and then, they leave you to figure it all out. Cory has been where you are and she decided, no more.

If you’re serious about scaling for growth, you need a partner who’s just as invested in your success as you are.

A business strategist who respects your team’s expertise and brings two decades of design thinking and market research experience to the corner office…and the cubicle.
A collaborator who earns the trust of your executives and builds lasting relationships with your team — to uncover challenges and opportunities.
A customer advocate who understands that mastering the customer journey will unlock your next phase of exponential growth.
A doer who doesn’t just give you the roadmap to success but walks alongside your team to execute it.
A leader who brings out the best in your people, discovering and supporting your own leaders to scale your company into the future.

Bringing the receipts

Cory brings authenticity, skill and passion — and nurtures the same in others.
And, she has the receipts.

Author, The 4X Method (™) - Your Blueprint for Business Growth
Bachelor in Business Management
Qualtrics Gold Certified (one of 100 in the world)
Certified MIT Artificial Intelligence (AI) and Machine Learning (ML) Strategist
20+ years of combined experience in:
- Market research
- Customer experience/success roles
- Marketing leadership roles
- Business and product strategy
- Employee experience